Get Creative Not Technical Fujifilm is pleased to announce the new FinePix S5700, a refinement of its predecessor, the FinePix S5600. The modifications to the FinePix S5700 mean it is easier to use than anything that has gone before. It's a faithful companion for every event, from nights out, the kids' school play or sports day, right through to countryside walks and family holidays. It's the ultimate camera for every occasion and perfect for users who always want a camera to hand, but prefer to get creative, not technical, with their photography. 7.1 million CCD Real Photo Technology Compact lens with 10x optical zoom Intelligent Flash Easy operation Mode Dial selector Super Macro Mode Enhanced 2.5" LCD display 12 flexible Scene Modes Ten Times Closer... First up is the lens, which, unsurprisingly, makes or breaks a camera in this category. This specially-designed Fujinon optic gives you a zoom range of 38 mm to 380 mm, or 10 times magnification, meaning its perfect for candid shots of friends at distance, or shots of the kids playing football.           Great for Macro The lens is tuned to give great macro results with a closest focussing range of 1 cm. It's ideal for close-up shots of flowers, insects, coins, jewellery, or anything that needs that extra bit of magnification.   Your window on the world Probably the biggest improvement of the S5700 on previous models is the LCD, which is a sizeable 2.5" and an excellent resolution of 230,000 pixels, meaning you can playback your images to your friends in gloriously detailed Fujicolor. It's also fitted with the unique wide-view filter, meaning the LCD can be viewed from side-on, rather than just front-on.   Dual Slot Flexibility The S5700 features an xD/SD compatible slot, allowing the use of either xD or SD cards. This will give you the flexibility to buy the card you want, use cards from previous cameras, or choose the media that fits with your other desktop devices like laptops, PDAs or card readers. A 2 GB card will give you 568 shots at the highest quality setting and lowest compression. Although the camera comes with built-in 27 MB of memory, you'll need to purchase an xD or SD card (ideally 512 MB, 1 GB or 2 GB) to get the most out of your photography.